TAKE ME FISHING

Off the Hook

Tides are changing in the sport of fishing. Facing demographic shifts, Take Me Fishing needed to attract new participants in new places. To bust barriers and misconceptions around fishing, we created Off the Hook, a first-of-its-kind pop-up bait shop outfitted with all the necessary gear to try the sport on the spot. The traveling interactive experience brought fishing to families in urban areas with a set of fun and educational activities. Through the free experience, they discovered that fishing really is for everyone. Having overseen several aspects of the experience, I focused primarily on the creation of the lure wall and fun social elements we could use on Instagram posts to attract more interaction with Take Me Fishing and this exciting pop-up.

We reeled in 131 million earned media impressions, 1 million social impressions, and the average time spent at the activation was 1.5 hours.

Created @ Colle McVoy + 10 Thousand Design

TEAM: Laura Fegley (CD) | Annie Tyner, Kelly O’Halloran, Rotem Raffe (Design/AD)

ROLE: Design | Content Creation | Production