MODERN CLIMATE

Clarity for the complexity of modern marketing.

Local Minneapolis agency Modern Climate was due for a new visual identity after several years of not feeling their best in the “suit” they were in. While the logo and roots remained the same, we were able to revamp life into the brand with a new look and website to get the whole team excited about.

TEAM: Annie Clark, Emily Thompson, Erin Worner (Design) | Dan West (Design Director) | Lindsay Lelivelt (Copy) | Pat Weas (ECD + Strategy)

ROLE: Brand Design, Web Design, Art Direction, Illustration

VISUAL IDENTITY

When asked about color, the only ask was to keep the original black and blue — so we took liberties to amplify the palette by tweaking old colors and adding new ones that allowed the brand to be fun yet purposeful and composed. This approach overall to the identity allows for a more timeless look and further brand recognition.

WEBSITE DEVELOPMENT

Where the new visual identity would really shine was within the website — and it was important that we did just that. It served as a catalyst to achieving a more inviting, clear, and interesting experience than what was previously available.