LEATHER HONEY
Making leather last longer since 1968.
Leather Honey is a leather care business that’s family-owned & rooted in tradition, but they’re certainly not an old brand to sleep on. Leather Honey is highly successful as it sells top-rated leather cleaner and conditioner, and its effective branding stands out from the rest. Following the brand refresh completed by The Stable team, it was time to extend the brand across multiple platforms and potentially look at developing new leather care products to add to their collection.
Created @ The Stable
TEAM: Joel Schierloh (ACD) | Annie Tyner, Tyler DeHague, Jack Walgamuth (Design) | Nick McVey (Strategy) | Bethany Schrock, Elle Pollock (AD)
ROLE: Design | Packaging | Web Design | Photo Retouching | Content Creation
WEBSITE
While Leather Honey primarily sells products on Amazon, they were ready to refresh their current website not only by looks, but by including a direct-to-consumer experience that hadn’t existed within their site before.
PACKAGING
Leather Honey was ready to add a new, convenient addition to their lineup — Leather Care Wipes. Available to be bought separately or as a combo, these cleaner and conditioner wipes allow for a quick and easy treatment while on-the-go.
Leather Honey cares about their customers and how they interact with the products. Over time, there has been mistrust in whether or not some leather care products protect their leather from harmful UV rays. Looking to secure this trust, Leather Honey amplified this important 'UV protectant' callout to their leather & conditioner as they updated the overall design of their packaging. Based on customers also preferring a pre-diluted cleaner, the leather cleaner is now available in a spray bottle option.
