Come to Life.

When it comes to travel, consumers are looking to play. Focusing on the playful aspect of Colorado’s brand personality and staying true to the tagline “Come to Life”, we literally did just that. We took a big leap into the life and personification the state’s travel campaign already had to offer by creating an attention-grabbing cast of characters to attract travelers of all ages and bring out the fun and adventure in travel. Not only are they cute, but they uniquely allow travelers to learn more about CO and potentially see more attractions through character connection and interaction.

Created @ Colle McVoy

TEAM: Mike Caguin, John Neerland (CD) | Diana Quenomoen (DD) | Annie Tyner (Designer) | Matthew Cermak, Rotem Raffe (Copy/AD)

ROLE: Illustration | Design | Concepting