INVISALIGN PACKAGING

Made to move.

With the brand makeover we gave Invisalign also came the need to re-vamp an important piece for their consumers — the aligner kit. A sleek, new look deserved some hero shots as well as a new batch of social content to put this beauty in the spotlight. Carefully considering every angle and powerful shot possible, I sketched each composition so the busy shoot would be seamless. And for the fun, bright social posts, we wanted the unboxing to be an experience in itself, so we carefully considered every touchpoint: usability/convenience, lifestyle, global, and both the teen and adult audiences (not to mention, I got to utilize my superior hand modeling skills).

Created @ Colle McVoy + 10 Thousand Design

TEAM: Puja Shah (CD) | Diana Quenomoen (ADD) | Annie Tyner (Design, AD) | Amanda Werner (Copy, AD) | Chris Sheehan, Benjamin Muller, Carl Martin (Photography, Content Creation)

ROLE: Composition Sketching | Design | Art Direction