High standards come standard.

Specializing in heavy-duty fluids and solutions since 1925, Lube-Tech is a leading company in the Midwest that recognized a need to push their business beyond competitors. To replace a current product line, we developed Motivity — a bold, high-performance brand — that provides steadfast dedication to helping consumers get the job done without compromise.

TEAM: Pat Weas (ECD + Strategy) | Dan West (Design Director) | Annie Clark, Emily Thompson (Art Direction + Design) | Charlie Hooper (Copy)

ROLE: Brand Design | Campaign Creative