ASCENTEK

Your partner on the cutting edge.

Lube-Tech, a fluid technology and fluid-related equipment & service leader in the Midwest, was shifting and rebranding internally and reached out to help visualize their new brand face, Ascentek. Already equipped with a name and strategy, we were asked to create a new visual identity and website.

TEAM: Pat Weas (ECD + Strategy) | Dan West (Design Director) | Annie Clark, Emily Thompson (Art Direction + Design)

ROLE: Brand Design, Website Design

VISUAL IDENTITY

Ascentek was meant to evoke exactly what the name sounds like — a technology-first company that seeks to explore new heights above and beyond what is typically done in the field. Excited about the new name and potential that it may bring, we created a system that was strong yet approachable, flexible, smart, and carried on the signature teal that has kept Lube-Tech recognizable for years.