What you think we are, we are.
What you think we are, we are not.

Making stuff for the public is one thing. It’s another to create something for your peers. The American Institute of Graphic Arts asked us to make some new branding for the 2017 Design Camp Conference that would speak to the duality of what it means to be a “designer”. So we de-signed and made a system for designers rooted in language. Through winks, nods, and a seamless marriage between copy and design, all while speaking to the push and pull we all feel.

Created @ 10 Thousand Design

TEAM: Sam Soulek (DD) | Annie Tyner, Matthew Ulstad, Becca Abellera (Design/Copy)

ROLE: Design | Print | Signage | Getting weird

RECOGNITION: AdFed The Show 2018: 3 Gold, 1 Silver